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Newspapers Step Up SMB Outreach
A number of newspapers have been offering SMB marketing packages for some time. Chief among those is McClatchy, which has had a long-standing relationship with WebVisible. Now Matt McGee is reporting...
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PaperG Bringing Automated Display to SMBs
AdReady couldn’t do it. Google and Yahoo! haven’t been able to do it. And Facebook hasn’t done it either. I’m referring to dramatically simplifying the process of display ad creation to reach the small...
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Newspapers Turn to Content Farms for Copy
Increasingly it appears that newspapers are outsourcing content — good old fashioned writing — to content farms. Associated Content, just acquired by Yahoo! for about $100 million, has online newspaper...
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Razorfish Outlook: Local Thoughts
Digital agency Razorfish just put out its 2010 global outlook report. Among a broad range of other topics, there was some interesting discussion of local (and mobile) in the document. Here are some...
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Placecast Cleans Dirty Location Data
In the couple of months since Placecast launched its Match API the company has seen great traction and discovered how compromised much of the location data is “out there” — especially when it’s...
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Will Yahoo Bite Local Newspapers?
Alan Mutter offers a provocative post on how Yahoo! may challenge local newspapers, who are some of the site’s primary partners: Yahoo appears to be getting ready to produce local websites filled with...
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NY Times’ Scoop App a Model for Others
The NY Times now has four iPhone apps: its main site, real estate, crosswords and a new city and entertainment guide “The Scoop.” In my relatively quick perusal of it The Scoop seems to be a very...
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Poll: Consumers Reject ‘Newspaper Bailout’
I was unaware of this but apparently the US FTC is considering some new taxes to support or subsidize traditional journalism and newspapers in particular. These could include new mobile phone taxes or...
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PwC Forecast: Internet Will Soon Be #2
In a write up of a media and advertising forecast being released by PriceWaterhouseCoopers, the WSJ says the report estimates that by 2014 the Internet will be the second largest US ad medium after TV....
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NY Times Top Newspaper Online, High CPMs
Comscore has put out a ranking of the top newspaper sites online, as well as CPM rates by site category. Here are the charts: Online newspapers have the highest CPM rates of the categories covered by...
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